I write this post to document a simple thought. I carry it around in my mind for a while now and is very general about media. The idea is stuck in my head since I red the book Propaganda, written by Edward Bernays, published 1928. A great read I would recommend to anyone. When Bernays wrote that book there were no such thing as the internet. Classic print media was dominating how people received their daily information: newspapers, magazines, journals. TV was still in a very experimental state but radio was becoming a big deal.
But what people talked about did not change that much since then. The topics where always politics, celebreties, gossip, the current big crisis, and what new piece of popular entertainment there was.
When humans still dwelled in caves they talked to each other, or painted stories at the walls. They built statues and carved figures to get a thought accross. They invented writing and noted down these stories. First on stone, bark, skins, papyrus, paper. And that did not change for a while.
After written and later printed texts, someone came up with comics, we learned photography, invented the radio and TV. Now with computers we combine all of that. We also work on augmented and virtual realities. But when you look at the stories that are being told, still nothing has changed. The form of media is always changing, but the stories remain the same.
Video did not kill the radio star. We still listen to music and watch videos. We still read or hear the words of stroy-tellers. Okay, yes; We are usually not sitting around a fire anymore. Instead we call it a podcast an enjoy the gosebumps of the true crime case we are told about on the way to work.
My point is: Humans never stopped telling stories. We changed, re-invented, and delovped the medium over time a lot. But we also never managed to kill one off entirely. Amphitheaters are surely not as popular as the cinema is today. Still every form of media manages to keep an audience, as long as it offers stories to tell.
Now how did I end up writing this bit? It was a post by Rixx Javix, or actually not his text, but the comment Rushlock made in one of his videos. He reads Rixx’ texts and adds his thoughts to it. In this video the often made claim is mentioned that YouTube and Twitch had pulled away traffic from the blogging scene. Basically ruined it. This argument comes mostly from people who wrote a blog themself, saw numbers go down over time, and eventually felt like it’s not worth it anymore. Up to them. Maybe I reach that point some day as well. Currently, I don’t think so. Only time will tell.